Friday, 24 April 2015

WWF Advertising Campaigns

 
A propaganda poster is aimed at a wide audience to persuade, influence and change attitudes of people towards something. Wartime posters are the most popular and recognisable propaganda posters. They use creative and very effective ways of conveying information.
I decided to look at more contemporary propaganda posters and techniques that are used. I have found a couple of posters from a series of WWF advertising campaigns.
 
 
This poster gives the viewer an influential message about the importance of acting for the planet sooner rather than later. It compares the emergency services responding to an accident very slowly and casually, something that would be seen as shameful, with us not realising the importance of having to act fast for the planet. It shows that they are both as equally important and both need the same level of action taken as soon as possible. I think that seeing it explained in this way puts it into perspective, influencing people to think and take action immediately.  


This image sends a powerful message about climate change to the viewer, by using a thought provoking picture to shock the public and almost scare people into changing the way they think and live their lives. Sometimes it needs this kind of message for people to take note. I think that this method works very well.

 

No comments:

Post a Comment