Analogue Communique - 3D Outcomes

Melting Ice Typography from Sam Atack on Vimeo.


Melting Butter Typography from Sam Atack on Vimeo.

Cinema 4D Prototyping Packaging

I have created digital prototypes of a can and bottle. I practised using the example labels we were given in the workshop and then went away and developed the design so my prototypes were more unique.
This example of a still image demonstrates the effects I am able to create using Cinema 4D. Lighting and cameras can be put in place to experiment with shadows, creating a three dimensional image. Cinema 4D can be used to create realistic representations of design for a product, modelled digitally. This is an effective way of experimentation and is cheaper than it would be producing it physically.

After Effects Showreel

After Effects Showreel from Sam Atack on Vimeo.

Cinema 4D - Sound Visualisation

Sound and Vision from Sam Atack on Vimeo.

Cinema 4D - Dynamics Deformers Particles

Cinema 4D- Channel 4 Rebranding

At the beginning of the cinema 4D workshops, I was introduced to an example using Cinema 4D. A new Channel 4 ident has used Cinema 4D to create an advertisement of moving and shifting blocks. An advantage of Cinema 4D is that the graphics can be created to look realistic fairly quickly. To create the advert physically, it would cost to create and take longer.

Since taking part in the Cinema 4D workshops, I have begun to notice other public advertisements when passing that look to have been created using this software. 

Reflecting on previous Channel 4 research I have looked at last year, Channel 4 have yet again stood out as unique and creative. The rebrand is dynamic and playful as the '4' has been broken down and each individual part and has been used across all of Channel 4's branding, such as on-screen graphics menus, new typeface and idents.

Channel 4 Rebrand from DBLG on Vimeo.

Experimenting with Typography

In addition to looking at memories, I have experimented with fruit to create handmade typography as another way to give my future self advice. I like this idea as I feel that the message is exaggerated because of what the text it is written in, in this case fruit. I think that this idea allows me to be more creative when communicating the messages that I want to get across. These messages could be presented as visuals in my Guide to Happiness Booklet.
This idea came across me from the work we have started doing in the process and production module which I have enjoyed. I could therefore link this idea in with my food typography work too.

After Effects - Turning a Story into Infographics

Bill Maher - Irritable Bowl Syndrome from Cub Studio on Vimeo.

This video is an example of infographics. The video uses simplistic graphic design such as icons, charts and diagrams, which are suggestive of data and information.

Minimal text is used within the design. Infographics are interactive with the viewer and the appearance of the design is important to be made visually engaging.

It is a form of communication, informing knowledge that can be presented quickly and clearly. Infographics also provides a creative way of stating facts and figures. 

Bill Maher’s infographic video uses a limited colour palette and simplistic shapes to communicate the information given. When presenting information quickly, it must not be overly complicated therefore the minimal design is more effective.

Three Little Pigs from Sam Atack on Vimeo.

I have created my own infographic animation using After Effects. The task asked that we base it on a fairytale or children’s story therefore, I based mine on The Three little pigs. I can demonstrate numbers of the pigs, wolf and houses using an infographic animation. I created the imagery using Adobe Illustrator.

The Big Bad Wolf from Sam Atack on Vimeo.

I have developed my first attempt at the infographic animation and created a version I feel tells the story more clearly. Through practicing a process over, you are less likely to forget how it was done. An infographic needs to be clear in communicating its purpose or information.

Creating Typography with Food

When using different foods, I found that some mediums are harder to work with than others. This must be taken into consideration when deciding what to use for the type you wish to create. To experience using different foods to create type, I created one letter to see how it would turn out. Jam has a consistency that changes with temperature. When left in the fridge, the jam is stiff in the jar however, when warmer, can liquify and become harder to control when working with. 

Temperature is a factor I could experiment with as it may transform the material I choose to work with and create an alternative effect.

Thinking about transforming materials using temperature, I have used toast to create type. I thought about using breakfast foods to suggest words relating to the morning such as 'Wake Up' and 'Good Morning.' 

Experimenting with sauce, a medium I thought would be hard to work with, I found that I could control the type with the bottle. It may be that I have to source other objects to control how my type is formed. 

Type Delight - Nina Harcus

"Type Delight' is a conceptual illustrative cookbook about Marcell, a Patisserie chef who uses food to communicate his infatuation.'

I have used foods such as jam and toast to create type and generate ideas for a final outcome. When researching others approaches, I found an example of typography using food. I felt that when making my handmade type, the word I wrote must reflect the medium used to create it.

Using food to create type within a cookery book is relevant and a creative way to communicate with the reader. When coming to a final outcome, I will think about how I will capture the image and the medium used to create the type.

http://cargocollective.com/ninaharcus/TYPE-DELIGHT

“HAND MADE TYPE” BY TIEN-MIN LIAO

'“Hand Made Type” is an animated project that shows hand-drawn uppercase letters painted on hands, speedily and subtly converting to their lowercase equivalents in fluid movements.'

https://www.smashingmagazine.com/2012/08/creating-lasting-impression/

This type is unusual and original which makes the design memorable. Through using hands as type, we are able to illustrate the letters in an expressive way. From the two images, an illustration has been created which transforms the upper case letter into the lower case letter. 
This is an example of 3D typography which I have been exploring for the Processes and Production module. 3D handmade typography is a technique to consider when thinking about designing my Guide to Happiness project for the Collide project.  It is necessary to think about how I will communicate my advice through the use of type, to form a reading experience.

Cinema 4D

Barcelona Animation

Barcelona animation from Sam Atack on Vimeo.

In this module, I have learnt how to work with cameras in After Effects and have been introduced to the page turn effect.  Our task was to use design a scene, made up of different layer. I have used imagery form a holiday in Barcelona to illustrate my scene which I created initially in Illustrator.

When converting into After Effects, I created a distance between the layers so that the camera will capture each layer after the other. Each layer will appear at different times.

I applied the page turn effect which meant that as the camera reaches the next layer, it appears as though the layers are being opened up. 
Effect- Distort- CC Page turn.

The texture I have applied to the layers creates a more three dimensional effect than if I was to use a block colour.

After Effects - Rotoscoping

Rotoscoping Workshop from Sam Atack on Vimeo.

Children's Cereal Box - Final Prototype

S.A. Animation

S.A. Animation from Sam Atack on Vimeo.

Cereal Box Net Design

Analogue Communique

This task was to write I am... and finish the sentence with something that defines us. I started by making a list of things that explain who I am. 

I thought about using my own handwriting which I is unique to me. 'I am what I am' signifies that handwriting is part of an individuals identity as everybody's handwriting is different. I found this task to be personal therefore I wanted to show this through typography.

I went on to explore how emotion and feeling can impact my handwriting. I have emphasised the feeling of tiredness and how it can impact the appearance of my writing. I thought about how we feel and act when we are tired. I began to loose concentration and the letters became abstracted. I wanted the type to reflect how I felt. The lettering shows the lack of control and begins to fade, much how we feel as we start to fall asleep.

Feeling cranky or grouchy is also expressed within this style of writing. When tired, its common to become tetchy and easy to snap. 

This shows my development of the 'I am what I am' idea. I have experimented with different media and tools such as pen, ink, paint and paint brushes. By doing this, I have found that type can be impacted by the tools and media used to create it. I will remember this when thinking about how I wish to create my final outcome.

I have scaled up my design to one letter per A3 piece of paper. This has developed my thoughts on the composition of the piece. I consider the emotion of tiredness to show a lack of control, crankiness and sometimes boredom. I have used a black paint to write the words ‘I am tired’ which appears to be a boring colour and significant of night time (the time we sleep). The letters are gestural and can be seen to suggest the lack of control and liveliness. People can become tetchy when tired therefore the fluidity of the lines appear unordered and in some way grouchy and unpredictable. 

I have structured the letters so the word ‘Tired’ drifts out of line, representative of the way we drift off when tired. Also, expressing the ideas of loosing concentration and control.

Character and Front Cover Design

Children's Cereal Box Design - Creating Characters