Wednesday, 10 February 2016

After Effects - Turning a Story into Infographics

Bill Maher - Irritable Bowl Syndrome from Cub Studio on Vimeo.

This video is an example of infographics. The video uses simplistic graphic design such as icons, charts and diagrams, which are suggestive of data and information.
Minimal text is used within the design. Infographics are interactive with the viewer and the appearance of the design is important to be made visually engaging.
It is a form of communication, informing knowledge that can be presented quickly and clearly. Infographics also provides a creative way of stating facts and figures. 

Bill Maher’s infographic video uses a limited colour palette and simplistic shapes to communicate the information given. When presenting information quickly, it must not be overly complicated therefore the minimal design is more effective.
Three Little Pigs from Sam Atack on Vimeo.


I have created my own infographic animation using After Effects. The task asked that we base it on a fairytale or children’s story therefore, I based mine on The Three little pigs. I can demonstrate numbers of the pigs, wolf and houses using an infographic animation. I created the imagery using Adobe Illustrator.

The Big Bad Wolf from Sam Atack on Vimeo.


I have developed my first attempt at the infographic animation and created a version I feel tells the story more clearly. Through practicing a process over, you are less likely to forget how it was done. An infographic needs to be clear in communicating its purpose or information.

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