Thursday, 11 February 2016

Business lecture 4, Business & Design

As talked about in previous business lectures, many aspects such as ethical, social, macro environment and market issues impact the design of a product.  Through research, designers familiarise themselves with their market and clients in order to provide the most effective product.
Communication Issues
Shannon-Weaver Model of Communication
-Especially designed to develop the effective communication between the sender and the receiver. 
-They find factors which affect the communication process called ‘noise.'

Sender: Originator of the message or information source
Encoder: The transmitter which converts messages into signals
(Email text, binary data, wave signals from telephone transmitted though cables. (Noise))
Channel
Decoder:The reception place of the signal which converts signal into message. Reverse of encode.
Receiver: Destination of message from sender.

Noise from external sources can effect the communication of the message between the sender and receiver. This could be caused by crowd noise, thunder, phone network problems.


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