At the beginning of the cinema 4D workshops, I was introduced to an example using Cinema 4D. A new Channel 4 ident has used Cinema 4D to create an advertisement of moving and shifting blocks. An advantage of Cinema 4D is that the graphics can be created to look realistic fairly quickly. To create the advert physically, it would cost to create and take longer.
Since taking part in the Cinema 4D workshops, I have begun to notice other public advertisements when passing that look to have been created using this software.
Reflecting on previous Channel 4 research I have looked at last year, Channel 4 have yet again stood out as unique and creative. The rebrand is dynamic and playful as the '4' has been broken down and each individual part and has been used across all of Channel 4's branding, such as on-screen graphics menus, new typeface and idents.
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