Wednesday, 5 November 2014

Nike - Always On The Run

I like how this Nike advertisement shows the route of a jogger without physically showing him. The brightly coloured blurred lines imply the speed and energy of the jogger clearer than it would be to see the jogger himself. The dark city background makes the coloured lines look electric, emphasising the energy within the image.
I think this is a clever way of implying movement, and I could therefore test ways to incorporate lines and colour into my work to show the movement of the city.

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