Need recognition- Is it essential to have? Will it effect you if you do not have it?
Search- (differentiating need and want)
Pre-purchase Evaluation (samples/ reviews from other people?)
Purchase
Consumption
Post purchase evaluation (Good, Ok, Buy again, bad, vile)
Marketing- Marketing tactics can influence clients to buy the product. Advertising can leave a lasting impression on the customer.
Exposure of the product through advertising may remain in the memory of the consumer, therefore influencing the buyer behaviour process.
Maslow’s Hierarchy of Needs
5.Self-actualisation- personal values
4.Esteem & Status- power, respect, worth
3.Belongingness- relationships, family, home, sex
2.Safety- Shelter and defence
1.Physiological- food & water
The most fundamental of needs situate at the bottom of the pyramid and the need for self actualisation at the top. The physiological level would only be hit in a survival situation.
The decision of purchasing a product can be impacted by many elements.
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