Channel 4

Channel 4 Idents

The first Channel 4 logo in 1982 was the first to use a wide variety of colours in their logo, compared to the other 3 TV channels which only had a maximum of 3 colours in their logos at the time. His made Channel 4 stand out and look modern and different to the rest.

The current idents use the landscape to create the logo using objects to construct it. The number 4 appears through a short clip where the elements fall in to place to create the figure.

I find this a very clever and creative idea, and just like in 1982 follows the theme of making them stand out from the crowd.

The locations of the idents are varied globally which I think shows that Channel 4 want to appeal to a world-wide audience rather than just internationally.

Also all of the locations are very contemporary. I feel that they have done this to again relate to the brand identity, a new modern look.  

Some people argue that the logo should go back to the old, colourful logo. However I think that the present idea makes Channel 4 very unique and stand out from the crowd. I find it a lot more appealing and entertaining, you don't see many other channels that have ideas as creative as Channel 4.