Semiotics

Frank de Saussure Semiology

After the lecture of semiotics, I became interested in Frank de Saussure's theory. I learnt that his definition of every sign is that it is made of two parts, the signifier and the signified. The signifier is the sign itself, this could be an image, word or even a sound. The signified is the idea that is produced by the signifier, and is what is put in the mind of the perceiver. The process that this uses is known as signification.

Example:

Signifier - The word "C-A-T" in text or in sound.

Signified - The image of a small furry animal we get from this word.

Creative Semiotics

In this poster by Anthony Burrill, the signifier (the word "oil") and the signified (the oil itself) are used together in one design which I think gives a very creative and visually pleasing effect. It makes the message that is been given loud and clear.



Anthony Burrill, Oil And Water Do Not Mix

This is an experiment that I did with ice cream to play around with semiotics and use it in a creative way. I feel that this gives a very eye catching effect and is something I'd like to experiment further with.