Ji Lee
In these images by Ji Lee, the typography responds to the subject of the word itself, this is referred to as visual onomatopoeia. It makes the link between the word and the meaning obvious. Therefore the viewer would still have an idea of what the word says even if they can't read the word itself, although it would take a moment for them to process it.
I think that the lack of colour and centred composition in the images works well as it keeps your focus on the movement of the typography, making it very minimalistic but still very effective.
Tom Lenartowicz
In this book cover, the typography is again part of the image itself and corresponds with the meaning. For people who have never heard of it, it is obvious that the word 'Jaws' is referring to a shark, as the 'A' in Jaws sticks out of the water like a shark fin. I find this a very clever piece of design because of how something again so simple can be so effective. If the image contained anything more than this then it would become too busy and not as clean, taking your attention elsewhere.
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