Key words:
Advertising and marketing
Techniques and apparatus
Lucrative, effective and desirable
Skill and imagination
Perception
Inessential
Reversal of priorities
Growth of commercial culture
My Thoughts:
I agree with this manifesto in terms of i think that graphic designers are wasting there talents in trying to sell dog biscuits etc. as they are not using what they have learnt to there best ability.
Also the manifesto says "we propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication", which I think would be a better approach towards graphic design as it would stop people working in the way they do and create something that people will respond to and make people think in a different way.
For example, instead of advertising a product in a way that just percieves as "buy me", the advertisment may remind the viewer of their childhood, something that grabs their attention and feels more personal. I feel that advertisements with a bit more imagination make it seem more interesting, rather than trying to show off how good a product is and trying to get people to buy it.
No comments:
Post a Comment