My Summary and thoughts:
Umberto Eco was one of the first people to create the reader response theory. This theory looks at the reader’s experience to the work, rather than what they want you to interpret from the content. This is because everyone has their own interpretations on things even though they are listening/seeing the same thing.
“Open work” suggests that the composition is incomplete, which allows the viewer the opportunity to create their own conclusion from their point of view, and study it in more depth. This theory has changed the way that we perceive things.
When it comes to my design work, I understand that people may see things in different ways to others, which is why I like to make the message I want to get across clear in my work.
Semiotics definition: The study of signs and symbols and their use of interpretation.
Key Words:
Freedom, Communication, Symbolism, Imagination, Semiotics, Observation, Experience, Interpretation
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